Similar to the Ontario police campaign that rewards kids' good deeds with Mac's Milk's version of a large Slurpee, Yellowknife police are reportedly handing out coupons for McDonald's Happy Meals to kids riding their bikes with their helmets on.
Am willing to wager that rather than the promotion of fast food, the Yellowknife Police force, with just a little bit of effort, could have promoted health by partnering with the City's own Ruth Inch Memorial Pool and handing out coupons for free swims.
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