The Canadian Olympic Committee Wants You To Eat Lots of Chocolate Bars

Thanks to Ottawa Fit Club for sending this my way.

It's Team Canada, Canada's official Olympic team, shilling for Cadbury with a contest sponsored by The Canadian Olympic Committee (COC) for a year's supply of Caramilk bars.

And if you, like me, are scratching your head and asking yourself "WTF, why would the Canadian Olympic Committee be sponsoring a contest for a year's supply of chocolate bars?", the answer is either money or stupidity

Or both.

And if the COC is reading this, let me remind you of how you bill yourselves,

"The COC is an internationally recognized leader in the fields of marketing and education. We work to promote sport as a positive and powerful force for all Canadians. In so doing, the COC will help ensure that sport continues to contribute to Canadians’ physical, social and moral development from coast to coast to coast."

I would love to hear how a year's supply of Caramilk bars fit into that mandate.